Action for Humanity is a charity that relies on digital giving to fund its work. Over two and a half years, we covered paid media, reporting and supporting the rebuild of the website itself.
Campaign
Time For Unity
A two-and-a-half-year digital fundraising campaign that grew online donation revenue from £700,000 to £2.5 million.
Case Study Video
Client
Goal
To grow digital donation revenue and build a larger, more reliable base of recurring donors, while protecting the budget from invalid clicks and wasted spend.
Delivery
Paid media across Google, Meta, Instagram and TikTok to drive donations. Full data and digital donation reporting to track performance. A website rebuild focused on the donor's user journey, with that journey tracked through Clarity and Hotjar. Spam and invalid-click protection managed through ClickPatrol and Click Fraud, to keep ad spend going to real donors.
Outcome
Digital donation revenue grew from £700,000 to £2.5 million over two and a half years. The donor base and monthly recurring revenue both tripled.