Inspire Championship Boxing and its charity arm, Inspire Fitness Academy. TorchBrand ran this as a three-year campaign spanning over a dozen boxing events, carrying the organisation through the shift from in-person events, to online during COVID, and back to in-person afterwards.
Campaign
Inspire Boxing
A three-year campaign that took Inspire Championship Boxing through COVID and back, building live streaming and ticketing from scratch to draw over 1,000 attendees across a dozen-plus events.
Case Study Video
Client
Goal
To keep events running and audiences engaged through a period that forced a complete change in format, then carry that back into a stronger in-person offering once restrictions lifted.
Delivery
A live streaming setup and ticketing system built to take events online during COVID. The website was rebuilt to support this. Advertising ran across Facebook and Instagram throughout, backed by a registered Google Ad Grant and Google advertising.
Outcome
Over 1,000 event attendees across the dozen-plus events run over the three years.