A public sector fostering service in Derby, running a regional foster carer recruitment drive. TorchBrand delivered the campaign over two years.
Campaign
Foster For Good
A full-funnel recruitment campaign across digital, out-of-home and PR that brought over 100 new foster carers to Derby in two years.
Case Study Video
Client
Goal
To recruit more local foster carers for Derby, so more children in care could be placed with carers close to home rather than far away.
Delivery
A full-funnel awareness campaign across Facebook, Instagram, Google and Spotify, running alongside billboard and out-of-home advertising. Supported by a website overhaul, improved SEO rankings, and PR placements.
Outcome
A full-funnel recruitment campaign across digital, out-of-home and PR that brought over 100 new foster carers to Derby in two years.