Client
BLC Promotions focuses on clients generating over £500,000 annually, ensuring they have the operational infrastructure and capacity to manage a steady influx of leads effectively. Their proven expertise allows these businesses to scale their services and capitalise on government incentives and market demand for energy efficiency and renewable energy services.
Goal
BLC needed a tailored solution to meet the diverse needs of their clients across multiple energy verticals while ensuring precise lead targeting, verification, and tracking. These industries often require bespoke marketing approaches due to varying regional regulations, customer eligibility criteria, and technical service specifications.
Action
The TorchBrand Agency collaborated with BLC Promotions to deliver their new service combination.
- Developed targeted ads for niche audiences, precise messaging tailored to specific services like heat pumps or solar panels.
- Built and managed accounts to increase visibility and trust for clients within the energy sector.
- Designed high-performing, service-specific pages optimised for conversion.
- Created real-time dashboards for tracking performance across multiple energy service categories.
- Designed email and text workflows to nurture leads and guide them through the decision-making process, catering to specific customer needs.
- Integrated conditional logic into lead forms to ensure only qualified leads, such as those meeting ECO4 criteria, were passed to clients.
- Collaborated with BLC to create authentic user-generated content. This approach boosted credibility and engagement.
Result
BLC Promotions strengthened their position as the number one lead generation agency for energy companies. By addressing the unique challenges of solar, boiler, insulation, and government scheme providers, BLC helped their clients achieve consistent lead flow and increased efficiency in handling customer inquiries and conversions